![]() ![]() ![]() Purchase Delivery Use Supplements Maintenance DisposalĨ Purchase - How long does it take to find the product you need? - Is the place of purchase attractive and accessible? - How secure is the transaction? - How rapidly can you make a purchase?ĩ Delivery - How long does it take to get the product delivered? - How difficult is it to unpack and install the new product? - Do buyers have to arrange delivery themselves? If yes, how costly and difficult is this?ġ0 Use Does the product require training or expert assistance? Philips’ CD-I “Imagination Machine” Technology VS Utility Value innovation not the same as technology innovation Buyer Utility Map Team 2: Joshua Zamarron Elizabeth Allen James Stariha Michael Johnson Mike Mullinįourth Principle of Blue Ocean Strategy Building a Robust Business Model Commercial Viability Reducing Business Model Riskīuyer Utility Is there a compelling reason for people to buy? Price Priced to attract target consumers and have a compelling ability to pay? Cost Can a healthy profit margin be attained? Adoption Hurdles faced in implementing idea? 1 Blue Ocean Strategy Chapter 6: Get the Strategic Sequence Right
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